What Makes Magento The Best Enterprise eCommerce Software?

As we all know that not all businesses are built similarly. If you are running an enterprise or fastest-growing business, one-size-fits-all, cookie-cutter solutions will not accomplish your business's exclusive needs.

Thus, if you are launching an online store, you ensure that your eCommerce software offers a lot of customizations to provide you maximum flexibility to boost sales of your business.
Only the best and feature-rich eCommerce software enables you to customize everything from simple website design to your storefront’s interface and background processes. It enables you to develop an online store which gives and works similarly the way you want it to be. The platform makes your life a lot easier by shortening your eCommerce business.
For enterprises and fastest growing businesses, why Magento is the best platform and what it has to offer? Read on to find out more about this high-end platform:

Why Magento? 

Why Magento?

Magento is an open source and full-featured eCommerce software that is obtainable for all types of businesses worldwide. Being open-source software, it allows you to tweak it with some changes, or you can customize it according to your business requirements.

Using different plug-ins and extensions that obtainable in the Magento community, Magento users can customize this high-end platform and make their eCommerce website a perfect destination. If you are looking for basic eCommcerce features or advanced options to accommodate growth, Magento has an excellent solutions for your business.

Cost-effectiveness

Cost-effectiveness

A lot of eCommerce business owners, who make use of Magento platform, told that they are in love with this software because of its cost-effectiveness. Users of this high-end platform do not have to pay for monthly subscriptions like other platforms that mainly limit things.
Through the Magento platform, you can get your online store up and run it at an affordable rate as this platform has free versions of the software to free & paid plug-ins and extensions. The best thing about this platform is that it delivers a comprehensive range of solutions to fit your business needs.
If you are running a small business, Magento Community is an excellent choice to get started with the software. Magento’s free version is completely supported by a community of Magento users, who can help users to modify their software.

A Range of eCommerce Features 

A Range of eCommerce Features

The platform has all the things that you require to launch and manage your eCommerce business. Magento offers a lot of tools to help you out in increasing traffic, sales and customer engagement with main focus on growth and scalability.  
 
Below, you can find some of the eCommerce features that Magento has in its store that can be customized with plug-ins and extensions:

Shopping Cart: 

This excellent platform is taking care of everything from a checkout to secure payment processing as Magento is a full-featured eCommerce platform. Customers are able to check-out by signing up for an account or just by using the service as a guest.

You can also make a choice from different payment-processing options offered by Magento, or you are allowed to use your preferred payment gateways, including Simple Pay, Amazon Payments, PayPal, Authorize.net and Google Check-out.

Customer Service: 

You can also your customer’s instant access to the purchase-histories and can also track information for current orders. For future purchases, customer accounts are allowed to save products to their wish lists and able to save their information for instant and convenient checkout.

Web Design: 

No matter whether you have tech skills or not, you do not have to develop your website from scratch as you can choose from different themes across the Magento platform and third-party providers. You can customize the look and functionality in order to fit your brand and company values.

Mobile Commerce: 

Browser detection as well as responsive design both are used by the Magento platform to develop an excellent customer experience by optimizing your online store and product pages on mobile devices.

Product Management: 

Now, you can easily export, import and manage inventory. Using images, zoom-in capabilities, special pricing options and other storefront customizations, you can easily customize product pages.

Multiple websites: 

If you are running more than one online store, you can run multiple websites with the help of using a single Magento account for instant and easy store management.

Other Advantages

When it comes to talking about the benefit of using Magento platform, it is one of the most widely used and popular eCommerce software for merchants and developers. Users will get enormous options and support resources when it comes to designing, launching and maintaining your online store and website.
As leading open source eCommerce software, the platform is constantly developed by the company and improved upon with contributions from the Magento community of users and developers. However, you can also add your desired feature in the platform if you have any with the help of aprofessional Magento developer.

Customer Service

If you need any kind of help while using Magento, you don’t have to worry as the software comes with various support resources to determine any issue. Magento Sales also told us that Magento Enterprise users are getting huge support through Phone and the online customer portal.
Both the support work using a ticketing system, so you can expect a supportive turnaround time anywhere between one and four hours. Moreover, the platform doesn’t offer access to phone support, so it doesn’t mean that you are in the dark. You can move to Magento’s Help section, and you will get everything from a knowledge base to consulting services.

 - Knowledge Base
 - Magento Forums
 - Magento Wiki
 - Consulting Services
Thus, Magento is a perfect eCommerce platform that has been chosen from a wide range of payroll services. So, if you have decided to run a high-end and smooth online business, there is nothing better than Magento.

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Top Three Secrets of 2015 For Boosting Your Sales

If you wanted to boost sales of your online business, you can follow some best secret tips that can help you to increase sales of your business. You can go through this blog and find top three secret tips of 2015 to increase sales of your business.
When it comes to boosting your online sales, it is extremely different to a conventional business. You can easily work on merchandising practices and employ different strategies to make your sales. However the online store has all the things to do with the online dynamics and the web resources on which all your store operations and actions depend.

We all know that there is always a way to boost your sales by 500%, but you know how? No need to worry as there is no need to do anything shady or participate in any trouble. People often develop wide product and service lists whenever they start selling stuff online.  

If you are also looking to increase your online sales, go through this blog as here you can find top three secrets of 2015 for increasing your sales:

Enhance Your Website’s Search With Redirects –


Enhance Your Website’s Search With Redirects

Through this policy, you can easily increase your Magento website’s search. Just you have to do is navigate to catalog menu and then go to site search. In the internal site search, you can see a grid listing of all the search terms. You can easily correct the spellings of your products, categories and other important values by just hitting the edit button.

Here you are able to give instruction to Magento to return a particular URL against any search made. By this way, you can easily redirect common search queries such as a sale to the Sale category, launching significance to the search. You can also prefer for third-party solutions such as Google Custom Search as it has been reported to affect a 338.83% increase in revenue from the site-searches.

For this, you can even go for third party solutions like Google Custom Search. This has been reported to affect a 338.83% increase in revenue from the site-searches for a leading eCommerce site. Indeed a powerful way to connect with user search needs!
 

Ensure That You Make Your Website Feel Worldwide –

 

Ensure That You Make Your Website Feel Worldwide

There are lots of websites that have very localized language – in other words, we can say that it is written in such way, which is reliable in their local market, but not to an international market. By making your website in the localized language, you can make them feel that you do not want to sell internationally whenever they read information on your website.

Whenever it is possible for you, you should write about how you can deliver your products as well as services internationally. You should try to make it easy as giving your potential customers confidence about your organization. You always have to try to talk about the importance your products and services on a global level as this way you can say that we deliver our products to different countries across the world.

When it comes to talk about another great way to provide your website with an international talent, you can mention global testimonials on your website once you start selling abroad. You can also ask your previous customers about some feedback so that you can mention it on your website.

Moreover, you can also list out your about your dealings with more countries. It is about reducing the professed risk to potential customers and testimonials.

Reduce Purchasing Steps –

 

Reduce Purchasing Steps

How many steps do your customers have to face to confirm their purchase? Do you have multiple confirmation pages? Does your cart integrated with your website or does it send your customers to a third-party website to finish the transaction?

During the check-out process, every single process is another chance for your customers to become confused. Therefore, Amazon has adopted its 1-click checkout, which allows people to find a product and purchase it without going through the entire check-out process if you already provided information on file. A pro service offered by PayPal, allowing you to handle the entire transaction from your website without having to send customers to PayPal to finish their payment.

You can do anything to decrease the troubles between your customers and your products that can result in a net win for your business. For developing a successful online business and increasing sales, there is no single magic bullet, but there are some ways and secret tips that can help in increasing sales.

Keep visiting our blog for more information on eCommerce and its related solutions as here we cover top stories and latest news about eCommerce.

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21 Ways to Improve Magento security in 2015

Improve Magento security

Is your Magento website secure? There is no doubt Magento has a collection of inbuilt security features that keep your website safe. However, there are some more steps you should take to make your Magento store safe.

We have searched 21 different security ways to protect Magento website from security breaches and hackers. Here are they:

Two-Factor Authentication


With Two-factor authentication extensions, you can make sure that only trusted devices can access your Magento backend. With this extra layer of security needs to know your unique username and password, along with a security code that you have to randomly generated every 30 seconds on your smart application and that can be purchased from the Magento Connect Marketplace.

With this process, hackers unable to login to your Magento backend, as they need unique admin login page, your secure username and password and your smartphone in their possession.

 

Change Passwords Before & After Working with Outside Developers

 


Many a time, we need help outside developers to enhance Magento store. It is advisable to change your admin and FTP password before allowing them access and also change it again once the work is done. No matter you are keeping your Magento and FTP passwords safe, it doesn’t mean you’re hiring Magento Development Company kept safe like you.

Change Your File Permissions

 

You have to make sure that your folders and files are not writable except you. You just have to make some changes to your file permissions to 644 and folders to 755. Additionally, if you find 777 or 666, then fix it immediately. You can quickly do this by using below given snippet in SSH:

find . -type d -exec chmod 775 {} \;

find . -type f -exec chmod 664 {} \;

You will only find caution with the media and var folders which should remain 775. Note that this process can be a little tricky as file permissions are dependent upon your hosting environment and Magento version.

Use the Latest Version of Magento


Latest Version of Magento

The latest Magento versions come out to patch searched security risks in the software and thus, it is advisable to try updating and stable version as soon as possible.

Keep Updated Anti-Virus Software


Updated Anti-Virus Software

There are many Magento store providers updated their anti-virus software once a quarter. However, you have to ensure to use commercial grade anti-virus software that updates on the daily basis, so hacker doesn’t set a key-logger on your laptop.

Don’t Make Mistake to Save Your Password on Your Device


Don’t Make Mistake to Save Your Password

In order to add an extra security level, you don’t have to allow your browser or password manager software to save your password on your device. There are cloud based services that can access all your passwords from any computer you want, however, their most sensitive data is out and hackers are waiting for catch. Keeping the password on your laptop (saving in word, excel) gets hacked or stolen.

Lockdown Your Magento Connect Manager


If you want to install this program quickly, then Magento’s Connect Manager is the best option. However, it also has a security risk due to the entry point for brute force attacks. It is recommended to change the /Downloader/ path just like an admin path to make it harder for hackers to crack your store. You can also restrict the new downloader path through IP address for extra security.

Choose Multifaceted & Long Admin Username and Password


It is recommended to choose almost impossible to crack username and password as there is a still a chance that a hacker will find your admin login page. Your password should be of at least 15 characters long that contain punctuation, numbers, a mixture of upper and lower case. Some of the examples are:

    oU^%aYKj*F{RM99hR

    Yh8:H:-cD&’4?F>

    )j%djk ~9cU=f[p[VBq4

Disable Any Unsafe PHP Functions


Ensure to add the following rule to your php.ini file: disable_functions = proc_open, phpinfo, show_source, system, shell_exec, passthru, exec, popen to avoid exploitation of the PHP functions that can be potentially unsafe.

Do not Use Your Magento Admin Password for Other Account


Ensure to have a 100% unique and solely dedicated Magento Admin password. It is advisable to avoid using the same password with other websites as it will invite hackers to get access to your usual password and thus, can be used to hack websites.

Restrict Admin Access to Only Approved IP Addresses


Another important precaution is to restrict admin access to only the IP addresses you have white listed. You can easily achieve via .htaccess, however, preferable is the Apache directive LocationMatch:

<code>

<LocationMatch "admin">

Order Deny,Allow

Deny from All

Allow from 10.10.10.0/24

</LocationMatch>

</code>

Use Secure FTP


Secure FTP

Guess or intercept an FTP password is one of the simplest and easiest ways to hack a Magento eCommerce store. If you don’t want it happens to you, then simply use secure FTP passwords and FTP-SSL (Explicit AUTH TLS) or SFTP (SSH File Transfer Protocol). Even, for high security level, use SFTP and a Public Key Authentication.

Disable Directory Indexing


You have prevented a potential hacker from viewing all the files in a folder on your site to stop him/her to know what files you have in a particular folder that makes quite difficult for them to search the vulnerabilities in your site. You just have to add the following to your .htaccess file to prevent a potential hacker from seeing all the files located in a folder on your web server. You have to ensure to click on the return key to ensure that the file ends with a blank line.

Use Trusted Magento Extensions Only


Many advantages of an active community of developers and rule of security have been delivered by the Magento core code. But, the same doesn't apply to all the extensions that have been developed for it. Magento store takes vulnerability in one extension to deliver a hacker complete access and control over your website.

Thus, here we recommended you to use tested extensions that have proven track record of dependability. Moreover, you also have to update your extension like Magento store when new versions come out.

An Encrypted Connection is Must


Avoid sending data over an unencrypted connection. One might be more vulnerable to hackers, so unless to configure Magento to use secure logins. One can also have to need login information that can be sent over a secure connection by changing your setting available in the system configuration menu.

Avoid cPanels


No doubt cPanels serve well in managing your Emails, FTPs and monitor resources, but they really secure? When your cPanel is used by someone, it creates a threat to your data from hackers. If you are using cPanel then adding cloud hosting is best option to access admin panels and power dashboards on your custom Magento website.

Obscure Your Admin Path


If you have found your admin path like “your-site.com/admin” then you have made incredibly easy for hackers and password-guessing robots to guess your password. You can choose another word Instead of having the address end in “admin” to make the admin path more secure.

Utilize a Private Email


Magento will send your administrator’s password through email, if you have forgotten. Additionally, you have to use an email address, which is not publicly known to other people. Your mail address should be connected with a security question that it would be not possible for anyone to guess.

Secure Hosting


Secure Hosting

Using shared hosting seems like a good idea, however, when you setup your store, it is quite difficult to connect with something that is more secure and stable. With cloud hosting, you will get stability along with it saves you from being redundant. Your data is more secure with cloud hosting.

Backup Your Magento Store Regularly


Backup Your Magento Store Regularly

One can have to backup their Magento files and database on a regular basis to minimize the amount of damage that an attack can cause. Ensure to remember to back up a different server than where your Magento store is hosted.

Update your PC Regularly

 

Update your PC Regularly

You would receive updates and new patches at regular basis, if you are part of Magento community. Such updates are needed to make sure your store and PC is secure at all times. With new patches that available in the community site will make your store secure.

So, these are some remarkable tips that help your Magento store stay away from hackers. If you want to develop a secure Magento website then contact Magento Design Studio.

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5 Influencing Tips For Successful B2B eCommerce

Successful B2B eCommerce

“With constant increasing in B2B sales, more and more people prefer to purchase online than retail. So, if you are looking to make your B2B eCommerce business successful, you can go through this blog, containing 5 highly influencing tips to help you.”

According to published reports, online B2B revenues are increasing constantly to $1 billion in the U.S. And the reasons behind this growth are twofold – First, various manufacturers as well as distributors are spending in their own online channels.
At the board level, finally there is an understanding that eCommerce increases revenues, decreases costs and boost profits. Second – a lot of business purchasers are looking forward to make purchases online instead of traditional channels.
Now, business buyers are mainly millennial in their 30s and they prefer to purchase online. Before contacting any sales representative, most of the buyers are researching products online that is both an opportunity and confronts to obtainable sales channels.
It doesn’t matter whether a company is investing in a B2B online store or changing an existing B2B platform, it is must for them to focus on 5 influencing tips for successful B2B eCommerce.

Consider below mentioned 5 highly influencing tips for B2B eCommerce Success

Content –

Content

For all the online B2B eCommerce business success, content plays a very significant role; however, it can be quite challenging for distributors. For their own online stores and sales channels, it is essential for them to develop rich content. Here, we inspect both types of content and how todevelop and distribute it.
These days, developing content is not as difficult as it sounds. Good content comprises all the information of the product that a buyer needs to make a decision. It comprises manufacture name, SKU numbers, geographic origin, dependencies, specifications, price and more.
It is also important that it should also have short and long descriptions, installation manuals, user manuals, hazardous material information and material safety data sheets. It is also important to have multiple images of a product and videos are also playing important role.
Businesses should make sure that they have normalized content. It is helpful for product comparisons and helps the customer experience. For international markets and buyers, content must also be localized. For distributors, investing in a merchandising team to normalize and improve content as the quality from manufacturers is likely to differ.
It is also good to invest in a question-and-answer forum that is a great way to collect and develop pertinent content and add value to your online store. All those manufacturers are facing a lot of disadvantages by do not making their content available to distributors because rich content, graphics, videos are winning out in the long run.

Customer Experience

Customer Experience

B2C retailers have set the bar high. We all know that consumers are looking for such websites that can be accessed easily from any device with useful content, ratings and reviews and compelling merchandising. They want reliable search and navigation, and robust check-out online chat is almost given.
Business buyers want more. They want access to order history, freight options and inventory availability since they often reorder the same items. Instead of calling a sales representative for a large purchase, they need an aptitude to request a quote online.
  
Related Article: http://www.magentodesignstudio.blogspot.com/2014/12/how-to-convert-retain-your-customers-in.html 
Moreover, businesses also wanted to contain their corporate purchasers, who purchase products for many locations. The pricing history as well as catalog must be readily obtainable as budgets and purchase history must be easily accessed.
Some years ago, B2B eCommerce websites had least amount of product information instead of terse descriptions as earlier websites were conjecturing that customers, who are ordering online, already know their part numbers.
These days, customers are looking for detailed product information, pictures, videos, data sheets and more. In short, they need more content that is required for the B2B market as compare to the B2C market.

Presence on Omni-channel

Presence on Omni-channel

Now-a-days, eCommerce industry is getting competitive as most of the customers are tech-savvy. They want you to be present on different channels and offer them a wonderful experience on different platforms.
It is must for businesses to have seamless integration between all these disconnected channels so that they can provide Omni-channel experience to their customers. With this high-end integration, businesses can offer their customers a seamless shopping experience and develop deeper rendezvous with them.

Personalization

Personalization

For the B2B customer experience, personalization is becoming the framework now as with personas and on-site behaviors help in determining what product and promotions are displayed to purchasers. Now, you can find various manufacturers and distributors, who are investing in customer catalogs and pricing.
Whenever any buyer login-in, it is essential that persona-based personalization must be leveraged to present merchandising offers, which suits buyers’ purchase history, seasonal offers and geographic location.
In personalization, the very next step is to imitate what gives to success in B2B websites – behavioral personalization. There are lots of B2B websites that are already endowing in the same integrations as B2C websites to aggregate data about a purchaser.
Using third-party tools like Certona and Monetate to present recommendations based on other’s buyer’s behaviors. It is also good for B2B websites to link to product purchase histories from accounting systems and data warehouses.

Integration

Integration

Integrations – a highly strategic area of focus as B2B eCommerce needs deep and flawless integrations into different systems that always comprise customer records, products, pricing and inventory. When it comes to typical integrations, it comprises:
Enterprise resource platforms (ERP) for customer information, pricing, order management, order history, inventory availability, and so forth.
 - Tax Systems
 - Freight Systems
 - Customer-relationship management (CRM) platforms for customer information, sales rep assignments and more.
 - Credit-card payment gateways

Now, a lot of new integrations are requiring with behavioral analytics tools, recommendation engines and merchandising solutions. Different advertising platform are likely work their own way into B2B websites, enabling manufacturers to feature their products on distribution websites.
So, these are the top 5 influencing tips for successful B2B eCommerce; therefore, eCommerce merchants can focus on these tips and make their B2B business successful in mean-time.
To get more information on B2B eCommerce and eCommerce solutions services, you can click here. Moreover, you can also hire eCommerce developer for your any query and get an instant solution.

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How Microsoft Dynamics NAV Is Beneficial For Magento eCommerce Platform?

Microsoft Dynamics NAV is one of the best enterprise resource planning (ERP) software products that intended to help with CRM, supply chains, finance, manufacturing, etc. for small and medium sized enterprise.

We all know that the combination of Magento and Dynamics NAV Integration work better for eCommerce, ERP/EPOS, storage warehouse and accounting systems, and so on.

We all know that online presence helps to increase long list of questions for entrepreneur with any moving business or expansion. Now, you must be thinking about the trick that can be done for making an enterprise website be happening. How one can turn market’s online presence for the business? The only option is to adopt Microsoft Dynamics NAV integration service for your business site.

Microsoft Dynamics NAV integration delivers you a fully integrated Microsoft Dynamics NAV ERP eCommerce Site perfectly connected with NAV that offer your business the leverage and adaptability for making enough from your investment. Users can get a website merchandising, customers, web orders & product categories, etc. from all Microsoft Dynamics NAV. There are many types of Microsoft Dynamics NAV integration such as:

Order/Customer Integration:


Order/Customer Integration

This integration helps to recognize if the order has comes from existing customer or new customer when a buyer places an order on the Magento site. When a new customer placed an order then it will create buyer in Microsoft Dynamic NAV & then create the order. Additionally, when an existing buyer creates an order, this integration will help to track for the unique consumer ID in Microsoft Dynamic NAV and can also put the order in the presence of existing buyer’s ID.

Order/Order Status Integration:


Order/Order Status Integration

If you want to update web order statuses that based on sales operations in the backend ERP system in real-time then this integration is best as it reflects the updated information in Magento CMS. With the help of this integration, you can also synchronize the order from Magento to ERP and can send order status updates, from NAV to Magento that gains the dual prompts to complete the order cycle.

Item/Product Integration:


Item/Product Integration

No matter, whether your products are simple, configurable or grouped, it can be easily developed in ERP system and can upload to Magento together with special offers, product images and key attributes, promotions or discounts can be distributed against a specific product or product group for stipulated time-frame in MS Dynamic NAV that displays in Magento.

Inventory Integration:


Inventory information can be done through integration on the Magento from Microsoft Dynamics NAV. The updated product’s inventory in ERP system will be checked by the integration when stock update operation takes place in the ERP system that result in to information at regular intervals to Magento eCommerce platform.

Payment Integration:


Payment Integration

Different kinds of online payment options such as PayPal, Payment gateways, Authorize.Net, etc. are fostered by this integration. Moreover, it is also useful for taking “Credit Card Information” from a PCI Compliant Magento Shopping Cart and thus, will help you to co-ordinate the back to NAV. You will also find Online Payment Transaction ID & Payment Method in the NAV Sales order.

What Advantages Microsoft Dynamic Navision Can Get?

Orders:

The details are auto-synchronized between NAV and Magento when a new order is placed. Thus, it results into permit for accessing orders from either point of entry.

Customer Groups:

One can easily create customer groups in Magento and can apply special rules on taxes and prices that can be synchronized and made available in NAV.

Track Shipment:

One can only have to track the real-time shipment status of your customer’s order From Magento platform or Microsoft Dynamics NAV, no matter it is B2B or B2C.

Credit Limits:

Now, you can easily assign credit limit to select customers for making online purchase from Magento and Offline from NAV to prevent them from crossing their credit limits.

Customer:

A new customer gets created in Magento or Microsoft Dynamics NAV by synchronizing the buyer’s data in both the systems.

Tier Pricing:

The tiered customer pricing that assigned as per customer groups, can be decided in Magento and synced with NAV.

Inventory:

The physical inventory is coordinated with an online store inventory that allows customers to see a perfect accessibility on Magento Store.

Products:

The product details will be prompted by every new entry of the product information in the MDN to show instantly in Magento & vice-a-versa.

Having lots of advantages of using Microsoft Dynamics NAV at Magento, it is not a bad deal to adopt for your business. Considering advantages, if you are looking to adopt Magento development service, then contact us at Magento Design Studio for more details.

7 Magento Christmas Themes to Decorate Your Store in This Holidays

It’s a few hours to Christmas and we bet you must be looking for some idea to celebrate your Christmas with your customers.

No other best ways to decorate your online store with fabulous Magento Christmas theme to attract more visitors at your place. In this post, we have provided a list of Christmas Magento Templates that contain design that meets your business’s needs.

Here, we have listed Christmas Magento theme that offered by various companies. So, you don’t have to spend your enough time in this holiday season to search appropriate theme for Magento site.

Christmas Gifts Magento Theme
Christmas Gifts Magento Theme

Are you looking for readymade design with a festive atmosphere? Christmas Gifts Magento Theme is one that comes with impressive layout, where each gift carefully placed in a grid with description. Decorate your eCommerce store with this template and make your people happy with nice gifts.


Christmas Magento Theme
Christmas Magento Theme

Featuring Quicksearch option, Christmas Magento Theme provides your shoppers the most convenient way to access and purchase product. Its home page has newsletter subscription option and language choosing options. Now, you don’t have to access every page for checking new product, just click on navigation and go for it.

More info
Crimson Magento Theme
Crimson Magento Theme

If you want to display clothing, shoes and other products in the most eye-catchy way then Crimson Magento Theme is perfect. This theme comes with clean category layout, All CSS updates in custom.css, left column navigation and so on. Importantly, this theme tested with Google Chrome, Firefox 3, IE 6, IE 7, Opera 9, and Safari for Windows.

More Info

Christmas Gifts

One of my favorite theme, Christmas Gifts comes with impressive red color and big picture of Santa Claus that truly provide a real feeling of Christmas. This theme has different currency and language option along with easy-to-use navigation panel.

More Info

Christmas Gift Shop Magento Theme
Christmas Gift Shop Magento Theme

Christmas Gift Shop Magento Theme spreads special holiday atmosphere. This theme has a sparkling Christmas decorations photo in its background that provides a festive look. You can also use banner for promotional purpose. In this template, you will find Categories menu in the left sidebar. In the footer, options like red service links, contact information and payment methods are displayed.
 

Christmas Shop
Christmas Shop

Simple-to-use theme, Christmas Shop Magento theme comes with white background with red navigation panel. In this theme, you will find option to choose language, currency and search option. On the left side, My cart, newsletter and compare product option are available. This theme can be used for online games store, flower shop, apparel and so on. 


Holidays Magento Theme - Gala Santa


Holidays Magento Theme - Gala Santa is best for Christmas, holidays, selling gifts, decorations and so on. This theme has two sub-themes, i.e. Green color and Pearl color, and each theme has their separate colors that make it more impressive and fabulous. Having fabulous design, this theme suited to every online store that sells gifts, souvenirs, ornaments and so on.
 

Above given theme surely provide Christmas look to your website. If you are looking to develop Magento theme like these, then contact Magento Design Studio for excellent Magento theme design services at your budget cost.

How to Convert & Retain Your Customers in the eCommerce Loop?

“Gaining new customers and retaining existing one is not easily possible in this highly competitive market. But if you follow right ways, you can easily gain new customers and retain them also. Go through this blog and get more information on converting and retaining your customers” 

In this bloodthirsty market, gaining new customers and retaining existing ones is not as easy as it sounds, it needs you to spend your time and efforts too. By gaining customer’s attention and retaining existing ones, you can boost conversion rate of your site, but it is quite challenging for you.

For eCommerce merchants, gaining new customers means gaining new business. Therefore, thanks to eCommerce solutions as it have all the features that you will require to convert and retain your customers. If you increase customer retention by 5%, it increasesprofits by 25% to 95%, according to the Harvard Business School.

If you are looking forward to convert and retain your customers in the eCommerce loop, below you can find some tips that help you to retain new and existing customers and convert them into potential ones. 

Ensure That You Regularly Update Customer's Profile
Customer's Profile

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If you want to understand your customers better, it is necessary that you collect all the important information like work, goals, demographics and relationships. By collecting all this information, you can also find out how and why they are interacting with your brand. You can easily organize all this information and part your customers and analyze what they want as it will be helpful for you to serve them better. 

Remember to Send Customers Thank You Letters & Ask Them For Feedback 

If you will have a good amount of interactions with your customers, you can easily make your brand more caring. If any of your buyers (first time buyer) purchase any product from your website, you can send them a welcome message. Make sure you include a place to enter their feedback and experiences about your products and services. It will help you to comprehend your customer's expectations and help in boosting services and products too. 

Motivate Your Customers to Follow Your Online Profiles on Different Channels 

For every eCommerce website, it is must to keep their online and social profiles up to date and active. You should also make such profiles interactive and allow your precious customers to like and follow you. 

You can also make subscription to your email and newsletter free and easy to access. You can surprise your customers by offering them special discount and offers, you always remember to include easy to access contact information. 

Buy PPC (Pay-Per-Click) Advertising

Pay Per Click

You can also purchase PPC (Pay-Per-Click) advertising as it is the most important marketing tool that helps in attracting new businesses. Pay-per-clicks ads are appearing on search engines and other websites for the new. In this advertising tool, whenever any potential customer clicks any of these ads, the market will be charged.

You should consider at least Google and Bing for search engines. It is also recommended to look at some other PPC networks as well like Facebook so that you can reach to your important and new customers. Once if you have selected a PPC network, make sure you have a clear goal and a clear plan of execution. 

Social Media Marketing
Social Media Marketing

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Recently, social media marketing has got some deprived push. All thanks to a report that released from a research firm Forrester. Regardless of this truth, I must say it is highly advanced tool obtainable for small and mid-sized retailers. 

Social media is one such network that can take any form like blogs, posts on Google+, Twitter, Facebook and more. If you are marketing on such platforms, you should aim at engaging customers in a kind of ongoing conversation. It is especially true while in holiday shopping season. 

Listen to Your Customers & Joint Their Conversation
Joint Their Conversation

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Ensure that you talk with your customers on a regular basis and you ask them what works for them and what not. You can also spend some time on researching and look for online resources, where you can easily get what they like and what they don’t. Through this way, you can get an idea on which things can influence your customers to purchase from you. 

Rectify Your Mistakes
Rectify Your Mistakes

Whenever you get any feedback about any kind of mistake, you should act as quickly as possible. As quickly taken action will calm down your customers and correction will be received and valued by them.

An essential part is to be careful for the needs of your customers, so you can spend some time on researching and analyze what will work for you. It will be helpful for you to not only attract new customers, but also keep them and convert them into potential ones.

Above mentioned are some of the easy ways by which you can convert and retain your customers in the eCommerce loop. Moreover, you can also get help from a professional eCommerce developer, who has expertise in different eCommerce solutions