The constant growth of mobile phones as well as other variety of devices boosts the demand for responsive web design service as it is one of the best options for retailers and brands that want to boost their visitors and optimizing the way they engage with customers across all digital points.
Currently, more than 261 million US consumers own mobile devices and approximately 66 million of these device owners are shopping with them. Moreover, Internet Retailer also informs that it has seen a 159% increases in merchants in the IR mobile 500 using responsive from 2013 to 2014.
Today, responsive design has solved both the problem as it allows users to deliver information from a single codebase that identifies and adapts to the mobile device. However, it is also essential to do it rightly otherwise it can bring as many challenges as they solve like slow performance, time consuming, complex development testing and more.
There are various people, who have little confusion that whether to choose a responsive website or a separate mobile website and it is a highly debated topic, but both options have their own benefits and disadvantages. And the option that is best for your business is responsive web design as it will help you to get target audience on your website. Below, you can find information on why responsive web design is best for your business:
Easy to Manage:
If you run one desktop and one mobile website, it needs separate SEO campaigns, so it is better you manage one website that has one SEO campaign because it is a lot easier to manage. It is a major benefit of responsive website that it has over a separate mobile website. There are lots of mobile-specific SEO strategies like optimizing for keywords that are more likely to be searched when someone is on their smart-phone.
One Website, Lots of Devices:
One of the most appealing features of responsive web design is that a website that is responsive can offer a great user-experience on different devices and screen sizes. We all know that it is not possible to anticipate all the devices and screen sizes, so it is a major characteristic that helps your users to access your site in different devices.
Many of you all don’t know about this that in 2012, Google strongly recommended to make use of responsive web design service as it can present your website amazingly in all the devices. For smart-phone optimized websites, having a responsive site is extremely important and it has one URL and the same HTML. So it will be easy for Google to crawl and index your website content.
Least Bounce Rate:
It happens many times that the user visits your website, but immediately he backs to the SERP, so Google is not considering it to the best match for the user’s requirement as lots of researchers exposed that punching 28% of all internet users are using their mobile phones to access the Internet in 2013.
So, these ways responsive web design is the best for your business no matter whether you are running an online website that based on Magento or any other business website. To get more information on responsive design for Magento, you can visit here: http://www.magentodesignstudio.com/magento-responsive-design-company