10 Killer Tips To Get Success in Fashion eCommerce Industry


For any start-up company, getting customers is one of the first and quite difficult steps, but you can find different ways to make your brand's break-out more successful and blooming. When it comes to talking about the fashion eCommerce industry, success can be insidious.

We all know that competition is violent and the bottom line is often defined by the usability, appearance and flexibility of your website. More than 25% of users are abandoning a shopping cart due to the difficult navigation, 21% abandon due to the ordering process which takes too long and 15% because of the website times out, according to Statista.

Every year, the abandonment rate of the shopping cart is increasing constantly, and the monetary losses are also astonishing. Even Business Insider also reported that approximately $4 trillion worth of merchandise will be abandoned in online carts in 2015.

With the constant advancement of mobile, you will not find a single retailer, who can afford to ignore this opportunity. It has been also forecasted by eMarketer that more than 25% of eCommerce sales will be conducted from mobile devices by 2017. It is one such move that will translate into billions of dollars and day-by-day will continue to boost.

But there are only some of the parts to the equation. If you have decided to get more market shares as compare to your competitors, it requires detail marketing strategy.

Here I have mentioned 10 killer tips to get huge success in the fashion eCommerce industry:


Love Your Regular Customers - 

 

 Love Your Regular Customers

It might cost you approximately 5 to 25% more to acquire new customers as compare to keep your existing ones as per the Harvard Business Review. It is also necessary to comprise loyalty programs in your customer retention strategy such as discounts for frequent customers.

If you include such types of programs, the chances are very least that they will browse your competitors' website when they come to know that they are capable of purchase from your fashion eCommerce store in order to get the top-quality products at affordable rates.

Create Attractive Content - 

 

 Create Attractive Content

You know that when Erica Cerulo, a co-founder at Of a Kind, was developing an idea for their start-up, she gives huge importance to the context of the products. However, Of a Kind displays very limited-edition prices and comprises a report on the idea or personal life behind each designer featured.

Erica said, “It was really about creating a connection and making consumers feel a sense of connection to the designers.” She also added, “For us, we build out the story first, then sell the product. The idea is that everyone has a story to tell and so once we find a designer we’re really excited about, we know that finding a story won’t be a struggle.”

Provide Customer Support -

 

Provide Customer Support

A customer gets to irritate whenever he/she gets the poor customer service. In case, if you make it difficult for your customers to return items, they will be likely to buy from your competitors next time.

Approximately third of all Internet transactions are returned as per the Wall Street Journal. You can also have customer service agents if it is possible and makes sure to have them around-the-clock to give solutions to customers' queries and inquires. If you provide the best customer support, it can shorten the sales cycle and keep your customers visit your website again and again.

Give Your Customers a Genuine Reason to Come Back - 

 

Give Your Customers a Genuine Reason to Come Back

In order to retain your customers on your e-store or website, you can create and execute an email marketing campaign that will give a new promotion into their inbox every single week.

If various promotions are segmented to the right customer lists, your fashion e-store will get the highest position on the web. You can count more sales, but do not mention a high ROI.

Try to Maintain Integrity - 

 

According to Nizzi Karai Renaud, a VP of marketing and commerce at Refinery29, both commerce as well as journalistic integrity go hand-in-hand. She says, “Moving aggressively into commerce is interesting for Refinery 29 because at the end of the day, trust is paramount.

She continued, “We would never sell anything we aren’t trying, loving or obsessing over ourselves. People are really psyched about what we’re showing them, and we hold that trust very dearly.

Moving into commerce is about completing that experience with the consumer for Refinery29. Nizzi says, “When we think about what we want to sell, it’s really driven by the story.

Try to Make Use of Beautiful Images -


It is an undeniable truth that a successful fashion eCommerce store needs wonderful photography. Now, most of the stock images merely don't cut it anymore.

You can hire a professional and experienced fashion photography so that you can take top-notch quality pictures of your inventory, which will go beyond the simple product. Your store will shine your competitors.

Always Keep People Before Profit - 


A popular brand Bonobus strictly believes in this slogan. To develop a brand over the past few years, the main key has been in its customer service reps. Tracy said, “ Quality customer service and sticking to what you believe no matter what the cost is served us well in the long-term,” Tracy said.

Make Sure to be Easy to Find - 

 

Make Sure to be Easy to Find

In the fashion eCommerce strategy, search engine optimization (SEO) is considered as the important component. If it is difficult for your customers to search your site, how will you make sales.

So, make sure to work with an SEO consultant, who assures you that the copy on the page is optimized for every single product. In addition to this, meta tags are also providing search engines the information that they require to properly index your product pages.

Make it As Clean As Possible - 


You know that keeping your fashion eCommerce website clean is important if you want visitors to continue browsing. It is must that your user interface has to be faultless so that the overall experience of users became simple and interactive.

Purchasers have a lot options, so who is ready to pull the trigger may leave your competitors website due to viewing a product is difficult.

Go With Mobile - 


Go With Mobile

If you have noticed that 25 to 30% of your customers are coming from mobile devices like tablets, smartphones or any hand-held devices, you should consider grasping responsive design for your website.

All they are more likely to browse your website on their tablet or smartphone while on the go, so ensure that your fashion eCommerce website requires to be simple to read and interact on any device.

So, these are the 10 killer tips to get huge success in the fashion eCommerce industry. However, if you are getting any difficulty in running your fashion eCommerce store, you should hire a professional eCommerce developer from any trusted eCommerce development company.

Want to create your own Magento fashion store or want to customize your existing store? If yes, then click here to get details about services and solutions or you can request a quote from here.

Simple Ways To Boost The Speed Of Your Magento eCommerce Website

Since its inception, Magento has won the heart of millions of people worldwide as it is a highly popular open-source eCommerce solution that is accepted by professional developers and eCommerce owners.

The platform sets the elevation among all the eCommerce platforms worldwide because of its exclusive range of features.

However, a lot of professionals and businesses are complaining about the platform that it is too slow because of heavy CMS and some incomplete configuration and settings. Therefore, it is important to improve the speed of your Magento website by following some simple ways.

Boost The Speed Of Your Magento eCommerce Website

In this blog, you can find 10 highly simple yet effective ways to speed up your Magento eCommerce store, so let's have a quick look:

Editing .htaccess file:

Here, are some of the secrets of speeding-up Magento that are hidden in its .htaccess file itself.

Allow Output Compression:

You need to make sure that it will work only if mod_deflate apache module is installed already in your server. However, the following mentioned section will turn out on the module. However, it does is compress text, JavaScript and CSS before it is sent to the browser.

It results in a smaller download size of all the components for the browser, so Magento pages loads quickly. You can find the below lines in you .htaccess file and just uncomment the right lines that will finally look like following to allow output compression.

############################################
## enable apache served files compression
## http://developer.yahoo.com/performance/rules.html#gzip

# Insert filter on all content
SetOutputFilter DEFLATE
# Insert filter on selected content types only
AddOutputFilterByType DEFLATE text/html text/plain text/xml text/css text/javascript application/javascript

# Netscape 4.x has some problems…
BrowserMatch ^Mozilla/4 gzip-only-text/html

# Netscape 4.06-4.08 have some more problems
BrowserMatch ^Mozilla/4\.0[678] no-gzip

# MSIE masquerades as Netscape, but it is fine
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html

# Don’t compress images
SetEnvIfNoCase Request_URI \.(?:gif|jpe?g|png)$ no-gzip dont-vary

# Make sure proxies don’t deliver the wrong content
Header append Vary User-Agent env=!dont-vary

 

Enable Expires Headers:

We all know that browsers make use of Expires headers in order to find-out how long a page component can be cached. However, static components such as images must have been far-future expires; however, in reality, all page components should have expired headers.

For turning on this high-end feature , you just uncomment the appropriate line and make sure to add “ExpiresActive On” right above it. Have a look below:

############################################ 
## Add default Expires header 
## http://developer.yahoo.com/performance/rules.html#expires

ExpiresActive On 
ExpiresDefault "access plus 1 year"

You should also remember that if you are using a far future expires header, you have to change the components' filename whenever the component changes. To get more information, click here: http://developer.yahoo.com/performance/rules.html

Disable Etags:

When it comes to talking about the eTags, they are considered as a great way for browsers to validate cached components across subsequent visits. From a cluster, they can easily decrease a site served if the cluster has not implemented them properly. It is also the best option to just turn them off as mentioned below:

############################################ 
## If running in cluster environment, uncomment this 
##http://developer.yahoo.com/performance/rules.html#etags

FileETag none

Change default setting from Magento Admin

Have you done all the changes in Magento .htaccess files till now? If yes, now let's concentrate on the Magento Admin settings.

Combine JavaScript and CSS files

Through below mentioned settings, you can combine the CSS and JavaScript files that in turn can help you out in decreasing the http request and making the response quicker:

- Magento admin -> System Configuration -> Developer -> Under “Javascript Settings”, change “Merge Javascript Files” to YES.
- Magento admin -> System Configuration -> Developer -> Under “CSS Settings”, change “Merge CSS Files” to YES
- Clear The Cache: Now, you ensure that you clear the cache. It is recommended that you note combining CSS/JS while using CDN will cause CSS/JS to break until the the CDN updates completely.


Enable Flat Catalog

Magento is making use of the EAV model in order to store customer and product data. Allowing the Flat Catalog for categories as well as products combine product data into one single table that enhances the performance by responding to queries quickly. However, if you store has 1000+ products,  you should allow Flat Catalog Products.

- In the Magento Admin, go to System > Configuration > Catalog.

- Under “Frontend”, change “Use Flat Catalog Category” to YES.

- Under “Frontend”, change “Use Flat Catalog Product” to YES. (optional)

- Clear the cache.

Enable The Magento Compiler

Important Note: It may also break your store if custom extensions are being used, so make sure about it. However, Magento's application files are searched in the following order:

- app/code/local

- app/code/community

- app/code/core

- lib

Every single time when a page loads, this search is performed that result in different filesystem reads. The number of reads has been decreased by the Mage_Compiler by copying all the app files to a single include directory. Moreover, it also caches the most often used pages.

1. In the Magento Admin, go to System > Tools > Compilation.

2. Click “Run Compilation Process”

Log Cleaning Through Admin


- In the Magento Admin, go to System > Configuration.

- In the left menu under Advanced, click system.

- Under “Log Cleaning”, you can change “Enable Log Cleaning” to “yes” and configure the Save log for 14 days:

Clean Magento Database

From a database, you can manually clean up by logging into your Magento database and truncated the following tables:

- log_customer

- log_quote

- log_summary_type

- log_url

- log_url_info

- log_visitor

- log_visitor_info

- log_visitor_online

So, these are some few things that one can do to make their website faster. Along with it, you can also contact a professional Magento developer, who can help you to make your store insanely fast.

Want to improve your ecommerce store ? 

Optimization Rules That You Should Follow to Boost Visibility of Your e-store


Usually, the success of any eCommerce store depends on its user experience, if your store appears in the first page, chances are high that you will get noticed on the web. But appearing on page one is not child's play because web crawlers are very talented and intelligent too in recognizing a quality content.

These are experienced crawlers, who are following a particular form in setting up a rule for a quality content. It is important to comprehend a quality content according to a search engine perspective. If you want to boost the visibility of your e-store, here are some of the rules that you should follow:

Unique Content is the King

Content is the King

While uploading the product in your store, you can try to give a least description about it as it will be helpful for you to connect with your audience. You can also ensure that you give only a unique meta description for all the pages else it will take a beating in your page rank as Google only values unique and outstanding contents. Remember that you never stuff the content with keywords as it could backfire.

Make Sure You Provide Exhaustive Information About Products


It is highly important that you remember you are selling products online, and there is not any sales assistant to convince a customer, so you will have only one way to convince is through your website content. According to customers and SEOs viewpoint, user guides work exceptionally. Conveying product information through videos is also a beneficial option that offered you to make it entertaining. Ensure That You Protect Duplicate Content From Web Crawlers

Related article: http://magentodesignstudio.blogspot.com/2015/02/top-three-secrets-of-2015-for-boosting.html

Sometimes, it is also possible that you may not be able to give a unique description to all your pages. For an example of Smartphone. The specifications and features remain same, but the color could vary from phone to phone. In this case, it will be boring to create a unique content. Instead of that you can prevent pages the content.

Expand a Trust Factor

 Expand a Trust Factor

You should ensure that you get your store accredited by Trust Mark. You also remember to have a TrustMark logo that will work exceptionally for your business as it talks huge about your store's unity. You remember to include customer testimonials, ratings & product reviews as they are important to woo the new customers.

Try to Make Your URL Applicable

 

 Try to Make Your URL Applicable

If you consider, there are a lot of URLs that are stuffed with various useless session ids like http://www.example.com/Watches/b?ie=UTF8&node=1350387031. It is good for nothing as it does nothing to increase your website's visits as a customer finds it difficult to remember the URL. If the URL is applicable like  https://www.example.com/category/product, it is a great prospect of getting noticed.

Preclude Shopping Cart Abandonment

 

You always have to keep in mind that shoppers show zero tolerance to all the complicated registrations and check-out process. So, to avoid customers from abandoning your shopping cart, you can make their sign-up process more simply by integrating social networking login. Remember that you also decrease the check-out process with crisp check-out form.

Attract Customers With Your Design

 


As we all know that first impression is one of the best impressions. And if you want to make the best impression among your customers, you can give importance to design as it plays a very important rule.

All those shoppers, who come to your website, must be able to find products very easily.  Therefore, you can go with least design, which shows products tidily. If you hide your products under categories, it will only annoy your customers. You can also integrate smart search options to your website and ensure that your website loads very quickly.

So, these are the most important rules that you should follow to increase visibility of your e-store. Moreover, you can also get various other benefits by following these optimization rules. In any case, if you are getting difficulty and want to get in touch with professional eCommerce developers, you can get in touch with us.

Are you looking forward to customizing your existing store or want to build a new eCommerce store with  easy to use features and eye-catching website design? Contact us!

What Makes Magento The Best Enterprise eCommerce Software?

As we all know that not all businesses are built similarly. If you are running an enterprise or fastest-growing business, one-size-fits-all, cookie-cutter solutions will not accomplish your business's exclusive needs.

Thus, if you are launching an online store, you ensure that your eCommerce software offers a lot of customizations to provide you maximum flexibility to boost sales of your business.
Only the best and feature-rich eCommerce software enables you to customize everything from simple website design to your storefront’s interface and background processes. It enables you to develop an online store which gives and works similarly the way you want it to be. The platform makes your life a lot easier by shortening your eCommerce business.
For enterprises and fastest growing businesses, why Magento is the best platform and what it has to offer? Read on to find out more about this high-end platform:

Why Magento? 

Why Magento?

Magento is an open source and full-featured eCommerce software that is obtainable for all types of businesses worldwide. Being open-source software, it allows you to tweak it with some changes, or you can customize it according to your business requirements.

Using different plug-ins and extensions that obtainable in the Magento community, Magento users can customize this high-end platform and make their eCommerce website a perfect destination. If you are looking for basic eCommcerce features or advanced options to accommodate growth, Magento has an excellent solutions for your business.

Cost-effectiveness

Cost-effectiveness

A lot of eCommerce business owners, who make use of Magento platform, told that they are in love with this software because of its cost-effectiveness. Users of this high-end platform do not have to pay for monthly subscriptions like other platforms that mainly limit things.
Through the Magento platform, you can get your online store up and run it at an affordable rate as this platform has free versions of the software to free & paid plug-ins and extensions. The best thing about this platform is that it delivers a comprehensive range of solutions to fit your business needs.
If you are running a small business, Magento Community is an excellent choice to get started with the software. Magento’s free version is completely supported by a community of Magento users, who can help users to modify their software.

A Range of eCommerce Features 

A Range of eCommerce Features

The platform has all the things that you require to launch and manage your eCommerce business. Magento offers a lot of tools to help you out in increasing traffic, sales and customer engagement with main focus on growth and scalability.  
 
Below, you can find some of the eCommerce features that Magento has in its store that can be customized with plug-ins and extensions:

Shopping Cart: 

This excellent platform is taking care of everything from a checkout to secure payment processing as Magento is a full-featured eCommerce platform. Customers are able to check-out by signing up for an account or just by using the service as a guest.

You can also make a choice from different payment-processing options offered by Magento, or you are allowed to use your preferred payment gateways, including Simple Pay, Amazon Payments, PayPal, Authorize.net and Google Check-out.

Customer Service: 

You can also your customer’s instant access to the purchase-histories and can also track information for current orders. For future purchases, customer accounts are allowed to save products to their wish lists and able to save their information for instant and convenient checkout.

Web Design: 

No matter whether you have tech skills or not, you do not have to develop your website from scratch as you can choose from different themes across the Magento platform and third-party providers. You can customize the look and functionality in order to fit your brand and company values.

Mobile Commerce: 

Browser detection as well as responsive design both are used by the Magento platform to develop an excellent customer experience by optimizing your online store and product pages on mobile devices.

Product Management: 

Now, you can easily export, import and manage inventory. Using images, zoom-in capabilities, special pricing options and other storefront customizations, you can easily customize product pages.

Multiple websites: 

If you are running more than one online store, you can run multiple websites with the help of using a single Magento account for instant and easy store management.

Other Advantages

When it comes to talking about the benefit of using Magento platform, it is one of the most widely used and popular eCommerce software for merchants and developers. Users will get enormous options and support resources when it comes to designing, launching and maintaining your online store and website.
As leading open source eCommerce software, the platform is constantly developed by the company and improved upon with contributions from the Magento community of users and developers. However, you can also add your desired feature in the platform if you have any with the help of aprofessional Magento developer.

Customer Service

If you need any kind of help while using Magento, you don’t have to worry as the software comes with various support resources to determine any issue. Magento Sales also told us that Magento Enterprise users are getting huge support through Phone and the online customer portal.
Both the support work using a ticketing system, so you can expect a supportive turnaround time anywhere between one and four hours. Moreover, the platform doesn’t offer access to phone support, so it doesn’t mean that you are in the dark. You can move to Magento’s Help section, and you will get everything from a knowledge base to consulting services.

 - Knowledge Base
 - Magento Forums
 - Magento Wiki
 - Consulting Services
Thus, Magento is a perfect eCommerce platform that has been chosen from a wide range of payroll services. So, if you have decided to run a high-end and smooth online business, there is nothing better than Magento.

Convert your visitors into customers by creating magento eCommerce store.

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Top Three Secrets of 2015 For Boosting Your Sales

If you wanted to boost sales of your online business, you can follow some best secret tips that can help you to increase sales of your business. You can go through this blog and find top three secret tips of 2015 to increase sales of your business.
When it comes to boosting your online sales, it is extremely different to a conventional business. You can easily work on merchandising practices and employ different strategies to make your sales. However the online store has all the things to do with the online dynamics and the web resources on which all your store operations and actions depend.

We all know that there is always a way to boost your sales by 500%, but you know how? No need to worry as there is no need to do anything shady or participate in any trouble. People often develop wide product and service lists whenever they start selling stuff online.  

If you are also looking to increase your online sales, go through this blog as here you can find top three secrets of 2015 for increasing your sales:

Enhance Your Website’s Search With Redirects –


Enhance Your Website’s Search With Redirects

Through this policy, you can easily increase your Magento website’s search. Just you have to do is navigate to catalog menu and then go to site search. In the internal site search, you can see a grid listing of all the search terms. You can easily correct the spellings of your products, categories and other important values by just hitting the edit button.

Here you are able to give instruction to Magento to return a particular URL against any search made. By this way, you can easily redirect common search queries such as a sale to the Sale category, launching significance to the search. You can also prefer for third-party solutions such as Google Custom Search as it has been reported to affect a 338.83% increase in revenue from the site-searches.

For this, you can even go for third party solutions like Google Custom Search. This has been reported to affect a 338.83% increase in revenue from the site-searches for a leading eCommerce site. Indeed a powerful way to connect with user search needs!
 

Ensure That You Make Your Website Feel Worldwide –

 

Ensure That You Make Your Website Feel Worldwide

There are lots of websites that have very localized language – in other words, we can say that it is written in such way, which is reliable in their local market, but not to an international market. By making your website in the localized language, you can make them feel that you do not want to sell internationally whenever they read information on your website.

Whenever it is possible for you, you should write about how you can deliver your products as well as services internationally. You should try to make it easy as giving your potential customers confidence about your organization. You always have to try to talk about the importance your products and services on a global level as this way you can say that we deliver our products to different countries across the world.

When it comes to talk about another great way to provide your website with an international talent, you can mention global testimonials on your website once you start selling abroad. You can also ask your previous customers about some feedback so that you can mention it on your website.

Moreover, you can also list out your about your dealings with more countries. It is about reducing the professed risk to potential customers and testimonials.

Reduce Purchasing Steps –

 

Reduce Purchasing Steps

How many steps do your customers have to face to confirm their purchase? Do you have multiple confirmation pages? Does your cart integrated with your website or does it send your customers to a third-party website to finish the transaction?

During the check-out process, every single process is another chance for your customers to become confused. Therefore, Amazon has adopted its 1-click checkout, which allows people to find a product and purchase it without going through the entire check-out process if you already provided information on file. A pro service offered by PayPal, allowing you to handle the entire transaction from your website without having to send customers to PayPal to finish their payment.

You can do anything to decrease the troubles between your customers and your products that can result in a net win for your business. For developing a successful online business and increasing sales, there is no single magic bullet, but there are some ways and secret tips that can help in increasing sales.

Keep visiting our blog for more information on eCommerce and its related solutions as here we cover top stories and latest news about eCommerce.

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21 Ways to Improve Magento security in 2015

Improve Magento security

Is your Magento website secure? There is no doubt Magento has a collection of inbuilt security features that keep your website safe. However, there are some more steps you should take to make your Magento store safe.

We have searched 21 different security ways to protect Magento website from security breaches and hackers. Here are they:

Two-Factor Authentication


With Two-factor authentication extensions, you can make sure that only trusted devices can access your Magento backend. With this extra layer of security needs to know your unique username and password, along with a security code that you have to randomly generated every 30 seconds on your smart application and that can be purchased from the Magento Connect Marketplace.

With this process, hackers unable to login to your Magento backend, as they need unique admin login page, your secure username and password and your smartphone in their possession.

 

Change Passwords Before & After Working with Outside Developers

 


Many a time, we need help outside developers to enhance Magento store. It is advisable to change your admin and FTP password before allowing them access and also change it again once the work is done. No matter you are keeping your Magento and FTP passwords safe, it doesn’t mean you’re hiring Magento Development Company kept safe like you.

Change Your File Permissions

 

You have to make sure that your folders and files are not writable except you. You just have to make some changes to your file permissions to 644 and folders to 755. Additionally, if you find 777 or 666, then fix it immediately. You can quickly do this by using below given snippet in SSH:

find . -type d -exec chmod 775 {} \;

find . -type f -exec chmod 664 {} \;

You will only find caution with the media and var folders which should remain 775. Note that this process can be a little tricky as file permissions are dependent upon your hosting environment and Magento version.

Use the Latest Version of Magento


Latest Version of Magento

The latest Magento versions come out to patch searched security risks in the software and thus, it is advisable to try updating and stable version as soon as possible.

Keep Updated Anti-Virus Software


Updated Anti-Virus Software

There are many Magento store providers updated their anti-virus software once a quarter. However, you have to ensure to use commercial grade anti-virus software that updates on the daily basis, so hacker doesn’t set a key-logger on your laptop.

Don’t Make Mistake to Save Your Password on Your Device


Don’t Make Mistake to Save Your Password

In order to add an extra security level, you don’t have to allow your browser or password manager software to save your password on your device. There are cloud based services that can access all your passwords from any computer you want, however, their most sensitive data is out and hackers are waiting for catch. Keeping the password on your laptop (saving in word, excel) gets hacked or stolen.

Lockdown Your Magento Connect Manager


If you want to install this program quickly, then Magento’s Connect Manager is the best option. However, it also has a security risk due to the entry point for brute force attacks. It is recommended to change the /Downloader/ path just like an admin path to make it harder for hackers to crack your store. You can also restrict the new downloader path through IP address for extra security.

Choose Multifaceted & Long Admin Username and Password


It is recommended to choose almost impossible to crack username and password as there is a still a chance that a hacker will find your admin login page. Your password should be of at least 15 characters long that contain punctuation, numbers, a mixture of upper and lower case. Some of the examples are:

    oU^%aYKj*F{RM99hR

    Yh8:H:-cD&’4?F>

    )j%djk ~9cU=f[p[VBq4

Disable Any Unsafe PHP Functions


Ensure to add the following rule to your php.ini file: disable_functions = proc_open, phpinfo, show_source, system, shell_exec, passthru, exec, popen to avoid exploitation of the PHP functions that can be potentially unsafe.

Do not Use Your Magento Admin Password for Other Account


Ensure to have a 100% unique and solely dedicated Magento Admin password. It is advisable to avoid using the same password with other websites as it will invite hackers to get access to your usual password and thus, can be used to hack websites.

Restrict Admin Access to Only Approved IP Addresses


Another important precaution is to restrict admin access to only the IP addresses you have white listed. You can easily achieve via .htaccess, however, preferable is the Apache directive LocationMatch:

<code>

<LocationMatch "admin">

Order Deny,Allow

Deny from All

Allow from 10.10.10.0/24

</LocationMatch>

</code>

Use Secure FTP


Secure FTP

Guess or intercept an FTP password is one of the simplest and easiest ways to hack a Magento eCommerce store. If you don’t want it happens to you, then simply use secure FTP passwords and FTP-SSL (Explicit AUTH TLS) or SFTP (SSH File Transfer Protocol). Even, for high security level, use SFTP and a Public Key Authentication.

Disable Directory Indexing


You have prevented a potential hacker from viewing all the files in a folder on your site to stop him/her to know what files you have in a particular folder that makes quite difficult for them to search the vulnerabilities in your site. You just have to add the following to your .htaccess file to prevent a potential hacker from seeing all the files located in a folder on your web server. You have to ensure to click on the return key to ensure that the file ends with a blank line.

Use Trusted Magento Extensions Only


Many advantages of an active community of developers and rule of security have been delivered by the Magento core code. But, the same doesn't apply to all the extensions that have been developed for it. Magento store takes vulnerability in one extension to deliver a hacker complete access and control over your website.

Thus, here we recommended you to use tested extensions that have proven track record of dependability. Moreover, you also have to update your extension like Magento store when new versions come out.

An Encrypted Connection is Must


Avoid sending data over an unencrypted connection. One might be more vulnerable to hackers, so unless to configure Magento to use secure logins. One can also have to need login information that can be sent over a secure connection by changing your setting available in the system configuration menu.

Avoid cPanels


No doubt cPanels serve well in managing your Emails, FTPs and monitor resources, but they really secure? When your cPanel is used by someone, it creates a threat to your data from hackers. If you are using cPanel then adding cloud hosting is best option to access admin panels and power dashboards on your custom Magento website.

Obscure Your Admin Path


If you have found your admin path like “your-site.com/admin” then you have made incredibly easy for hackers and password-guessing robots to guess your password. You can choose another word Instead of having the address end in “admin” to make the admin path more secure.

Utilize a Private Email


Magento will send your administrator’s password through email, if you have forgotten. Additionally, you have to use an email address, which is not publicly known to other people. Your mail address should be connected with a security question that it would be not possible for anyone to guess.

Secure Hosting


Secure Hosting

Using shared hosting seems like a good idea, however, when you setup your store, it is quite difficult to connect with something that is more secure and stable. With cloud hosting, you will get stability along with it saves you from being redundant. Your data is more secure with cloud hosting.

Backup Your Magento Store Regularly


Backup Your Magento Store Regularly

One can have to backup their Magento files and database on a regular basis to minimize the amount of damage that an attack can cause. Ensure to remember to back up a different server than where your Magento store is hosted.

Update your PC Regularly

 

Update your PC Regularly

You would receive updates and new patches at regular basis, if you are part of Magento community. Such updates are needed to make sure your store and PC is secure at all times. With new patches that available in the community site will make your store secure.

So, these are some remarkable tips that help your Magento store stay away from hackers. If you want to develop a secure Magento website then contact Magento Design Studio.

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5 Influencing Tips For Successful B2B eCommerce

Successful B2B eCommerce

“With constant increasing in B2B sales, more and more people prefer to purchase online than retail. So, if you are looking to make your B2B eCommerce business successful, you can go through this blog, containing 5 highly influencing tips to help you.”

According to published reports, online B2B revenues are increasing constantly to $1 billion in the U.S. And the reasons behind this growth are twofold – First, various manufacturers as well as distributors are spending in their own online channels.
At the board level, finally there is an understanding that eCommerce increases revenues, decreases costs and boost profits. Second – a lot of business purchasers are looking forward to make purchases online instead of traditional channels.
Now, business buyers are mainly millennial in their 30s and they prefer to purchase online. Before contacting any sales representative, most of the buyers are researching products online that is both an opportunity and confronts to obtainable sales channels.
It doesn’t matter whether a company is investing in a B2B online store or changing an existing B2B platform, it is must for them to focus on 5 influencing tips for successful B2B eCommerce.

Consider below mentioned 5 highly influencing tips for B2B eCommerce Success

Content –

Content

For all the online B2B eCommerce business success, content plays a very significant role; however, it can be quite challenging for distributors. For their own online stores and sales channels, it is essential for them to develop rich content. Here, we inspect both types of content and how todevelop and distribute it.
These days, developing content is not as difficult as it sounds. Good content comprises all the information of the product that a buyer needs to make a decision. It comprises manufacture name, SKU numbers, geographic origin, dependencies, specifications, price and more.
It is also important that it should also have short and long descriptions, installation manuals, user manuals, hazardous material information and material safety data sheets. It is also important to have multiple images of a product and videos are also playing important role.
Businesses should make sure that they have normalized content. It is helpful for product comparisons and helps the customer experience. For international markets and buyers, content must also be localized. For distributors, investing in a merchandising team to normalize and improve content as the quality from manufacturers is likely to differ.
It is also good to invest in a question-and-answer forum that is a great way to collect and develop pertinent content and add value to your online store. All those manufacturers are facing a lot of disadvantages by do not making their content available to distributors because rich content, graphics, videos are winning out in the long run.

Customer Experience

Customer Experience

B2C retailers have set the bar high. We all know that consumers are looking for such websites that can be accessed easily from any device with useful content, ratings and reviews and compelling merchandising. They want reliable search and navigation, and robust check-out online chat is almost given.
Business buyers want more. They want access to order history, freight options and inventory availability since they often reorder the same items. Instead of calling a sales representative for a large purchase, they need an aptitude to request a quote online.
  
Related Article: http://www.magentodesignstudio.blogspot.com/2014/12/how-to-convert-retain-your-customers-in.html 
Moreover, businesses also wanted to contain their corporate purchasers, who purchase products for many locations. The pricing history as well as catalog must be readily obtainable as budgets and purchase history must be easily accessed.
Some years ago, B2B eCommerce websites had least amount of product information instead of terse descriptions as earlier websites were conjecturing that customers, who are ordering online, already know their part numbers.
These days, customers are looking for detailed product information, pictures, videos, data sheets and more. In short, they need more content that is required for the B2B market as compare to the B2C market.

Presence on Omni-channel

Presence on Omni-channel

Now-a-days, eCommerce industry is getting competitive as most of the customers are tech-savvy. They want you to be present on different channels and offer them a wonderful experience on different platforms.
It is must for businesses to have seamless integration between all these disconnected channels so that they can provide Omni-channel experience to their customers. With this high-end integration, businesses can offer their customers a seamless shopping experience and develop deeper rendezvous with them.

Personalization

Personalization

For the B2B customer experience, personalization is becoming the framework now as with personas and on-site behaviors help in determining what product and promotions are displayed to purchasers. Now, you can find various manufacturers and distributors, who are investing in customer catalogs and pricing.
Whenever any buyer login-in, it is essential that persona-based personalization must be leveraged to present merchandising offers, which suits buyers’ purchase history, seasonal offers and geographic location.
In personalization, the very next step is to imitate what gives to success in B2B websites – behavioral personalization. There are lots of B2B websites that are already endowing in the same integrations as B2C websites to aggregate data about a purchaser.
Using third-party tools like Certona and Monetate to present recommendations based on other’s buyer’s behaviors. It is also good for B2B websites to link to product purchase histories from accounting systems and data warehouses.

Integration

Integration

Integrations – a highly strategic area of focus as B2B eCommerce needs deep and flawless integrations into different systems that always comprise customer records, products, pricing and inventory. When it comes to typical integrations, it comprises:
Enterprise resource platforms (ERP) for customer information, pricing, order management, order history, inventory availability, and so forth.
 - Tax Systems
 - Freight Systems
 - Customer-relationship management (CRM) platforms for customer information, sales rep assignments and more.
 - Credit-card payment gateways

Now, a lot of new integrations are requiring with behavioral analytics tools, recommendation engines and merchandising solutions. Different advertising platform are likely work their own way into B2B websites, enabling manufacturers to feature their products on distribution websites.
So, these are the top 5 influencing tips for successful B2B eCommerce; therefore, eCommerce merchants can focus on these tips and make their B2B business successful in mean-time.
To get more information on B2B eCommerce and eCommerce solutions services, you can click here. Moreover, you can also hire eCommerce developer for your any query and get an instant solution.

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